Case Studies

Glaxo Wellcome, Inc.
Revamped Sales Strategy Leads to Increased Profitability

Glaxo Wellcome, Inc.
Business Development Deal Maximizes the Potential of a Waning Brand

Global E-Business Division for a Major Pharma Company
Creating a global launch plan for a revolutionary e-communications tool

Glaxo Wellcome, Inc.
Injecting Commercial Participation and Focus into Product Development

GlaxoSmithKline, Global Clinical Development & Product Strategy
Evaluating a 10-year Horizon to Stay/Retreat from a Franchise